GENERAL PAINTS, the premier manufacturer of sustainable coating solutions, has developed a new user-friendly website www.sustainrange.co.uk The site is designed to outline the comprehensive selection of paints available globally within the Sustain Range.
Martin Ashe, Industrial Business Development Manger says “The new site is important as it demonstrates the depth of the Sustain Range for customers. The paints are also highly specified for relevant applications and we have a simple Application Finder for customers – if an OEM is looking for a suitable paint for Metal with Corrosion Protection, for example, the Finder will bring the manufacturer to the right solution – it’s Sustain Guard in that instance. The main thing is that the site is easy for our customers to use.”
Another focus of the new site is to drive sales for General Paints and the company is investing in online marketing for this purpose. “We’ve appointed www.inspiration.ie to deliver our online marketing strategy and this investment is part of our vision to drive international sales. Over time we will be building the visibility of the site and we believe that being found in Google will increase visibility of the Sustain Range in international markets.”
The website development project and eMarketing programme has been supported by Enterprise Ireland and General Paints was delighted with this investment “To receive the backing of Enterprise Ireland has made all the difference – it has enabled us to build our online presence strategically – as opposed to simply building a site. The new site and online visibility will be an excellent platform to launch new products into the future.”